A landing page is a standalone page that acts as a follow-up to the promises you make in your blog posts or advertising campaigns.
For most website owners, this page is arguably the most crucial aspect of their business – it determines whether or not site visitors will convert to subscribers, or stay as mere strangers.
Essentially, your landing page allows you to sell your product to prospective customers. As such, a good landing page should offer real value to visitors. You won’t want to lose business to competitors by filling it with spam!
How to Stand Out With the Best Landing Page for Your Website
Depending on your needs, a landing page should persuade people to buy, sign up for a free trial, or purchase a premium version of your product.
The landing page can also encourage people to enter a contest or webinar, subscribe to your mailing list, or anything else along those lines.
Therefore, you can say that you have the best landing page if it convinces people to take action.
Here are some common characteristics of great landing pages!
Catchy Headlines
The first item on your landing page is the headline; it's where your site visitors begin.
When it comes to crafting attention-grabbing headlines, you should let psychology triggers take center stage. This means looking for ways to pique interest while communicating the main message effectively.
An example of a catchy headline can be…
"Design Mobile Apps Without Coding Knowledge"
''Five Marketing Mistakes to Avoid''
''Is Power Cleaning Taking over The World?''
Okay maybe not the last one, but you get my drift...
As you can see, this is a short and sweet headline that grabs readers' attention, causing them to want to know more, read more and get more of your service. Make sure your subheadings also follow this rule if you want conversions.
Great Images
Recall the adage - a picture is worth a million words? In landing pages, images not only beautify your pages but also boost your overall message.
If you're selling a physical product, it only makes sense to accompany your content with images to increase your chances of selling. Better yet, attach screenshots of verifiable results and product functionalities.
Apart from images, create a splash page and include thought-provoking messages your visitors can admire. It's all about getting a little creative with your ideas! Try to offer something that your competitors aren't.
Value Proposition
The best landing pages mention the problem(s) they hope to solve for the customers. Moreover, the
page should exhaustively touch on why readers should consider you, and not your competition.
It’s helpful to create a bullet list detailing the extra value users will get after buying your products. If your price point is truly more affordable than competitors', make it clear on your landing page that “Value” is what sets you apart.
SEO-Optimized Content
As experts say, if you want to kill content, bury it on page 2 of search results. After all, content is useless if it cannot generate organic traffic seamlessly.
See, when your pages rank higher in SERPs, you will likely see more conversions. Without Search Engine Optimization (SEO), prospective customers won't find your landing page keywords, so they won't convert.
Mobile Friendly
If your landing page is not optimized for mobile, you will get a high bounce rate instead of more conversions.
When people cannot comfortably browse through your website from their mobile gadgets, they will tend to leave your site without taking any action - that is how you will effectively lose business to your competition.
Credibility
Customers purchase from you if they trust you. So, how do you win their trust?
Include your contact information and state your physical address. This way, people will trust that you are reachable if they encounter any problems with your products.
Genuine customer reviews are also a great way to win trust. Display them on your website, but not too many. Too many 5 star reviews look store-bought.
If you get a negative review then publicize your response and your ability to resolve the issue.
CTA Button
The final characteristic of a converting landing page is a clear call to action. If you don't tell people to do something, you are telling them to do nothing.
“Sign Up", "Swipe Up", "Click here", "Try XYZ for free", "Continue", and "Find Out More" are some of the most common and highly effective CTA buttons you can use to trigger action from your visitors.
If You Can't Do It Yourself, Hire Someone
As you can see, creating a highly converting landing page is not a walk in the park. That is where professional landing page writers come in.
They are usually freelance writers with many years of niche-specific experience, and their job entails helping you achieve your goals while you handle other duties. The good thing with hiring writers is that you pay for what you get - most people love such arrangements.
In the end, what matters is the results. The more views, clicks, and converts your landing page gets, the more effective good content is, this is how writers effectively pay for themselves.